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We Endure

A quiet signal of solidarity among riders who endure.

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Ethos

Not a brand. A recognition.

#CYCLE exists for the moments that don't make the highlight reel. The predawn starts when no one's watching. The final climb when your legs have nothing left. The quiet nod between strangers who understand.

This isn't about podiums or PRs. It's about showing up. Again and again.

We don't sell cycling. We recognize those who already live it.

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The Essentials

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#CYCLE Tee

$45.00

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#CYCLE Sticker Pack

$12.00

The Story
"Halfway up the Col du Galibier, legs screaming, I passed a rider going the other way. We made eye contact. A small nod. Nothing else needed to be said."

That moment—that recognition between strangers bound by suffering and stubbornness—is what #CYCLE represents. It started as a hashtag. A way to find our people in the noise. Now it's a quiet signal you can wear.

Born on the road. For those who stay on it.